Here at RockendSMS headquarters, we’ve put together a list of 10 interesting mobile marketing facts that everyone should know.
1. There are 6.8 billion people on earth – 4 billion of them ma-dissertation use a mobile and only 3.5 billion use a toothbrush.
2. 91% of adults have their mobile phone within arm’s reach 24/7.
Morgan Stanley, 2012
3. There are 5 x as many mobile phones in the world as there are Pc’s.
4. 90% of text messages are read within 3 minutes of being delivered.
5. Mobile Ads perform 4-5 times better than Online Ads in key metrics such as brand favourability, awareness and purchase intent.
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6. 33% of mobile customers prefer offers via text message, to those via mobile web (21%), apps (11%) and voice mail (8%).
7. The average mobile campaign SIGNIFICANTLY outpaces online in ad awareness.
8. Brands using SMS to reach customers connect with 95% of all smartphone and non-smartphone users.
9. Mobile coupons receive 10 times higher redemption rates than print coupons.
10. 50%of those surveyed reported receiving text messages from retailers and making a purchase as a result.